I don’t like Hummers, but I do like the current batch of TV ads they have out for the H3.

One of the two ads I’ve seen has a vegan guy at the grocery checkout counter with his organic vegetables and tofu, and he looks a bit enviously at the guy behind him in line because he’s got a huge side of ribs and other kinds of red meat. Next thing you know, the vegan goes out and buys an H3, and the copy reads, “Restore your manhood.”

The other ad has a rather meek woman and her son at the playground, and another (more agressive) woman and her daughter has just cut in front of them in the line at the slide. How does the meek woman get back? She goes out and buys an H3, and the ad copy reads, “Get your girl on.”

Priceless. Just priceless. I wonder if the people at Hummer realize what kind of mixed message they’re sending (are they trying to make money, or lose money?), and I wonder if their target audience realizes just how badly they’ve been (perhaps inadvertently) insulted. BIG time.

I mean, I can just imagine a third ad in the same vein. Two men in a locker room or in a men’s restroom. Man with small winky looks over at man with big winky, feels inadequate. So he goes out and buys an H3. Ad copy reads, “Compensate for whatever inadequacies you feel in life.”

It’s a perfect batch of ads, really. It embodies everything I associate with Hummers anyway.

But it’s kind of ironic that Hummer would have them.

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